The number of back links is one indication of the popularity or importance of that website or page (though other measures, such as PageRank (a Google quality rating system), are likely to be more important). Outside of SEO, the back links of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
That is one of the explanations of back links. Most bloggers want to see the number of back links they have, it means people are reading what they talk about and that they find it valuable.
One of the things I have been seeing lately are low quality back links – just a simple comment that says “this is a great read” and has no intention of participating in the discussion or topic.
This type of activity is an overt back linking strategy that provides no value to the author, instead is truly self serving for the commenter. As with all internet activity, some people are going to scam the system for personal gain.
Are we, society promoting a lessoning of our ethical standards? Add your comment and we’ll all see what you think too.
Darrell
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