Launching your business online takes some forethought and planning. That’s sometimes a daunting statement, but a little pre-planning can go a long way. Do I want to just publish a web site and wait for the multitudes of customers to come to me – ah, but if it only worked that way. You will have to “advertise” your site in order for people to find it.
You’ve got a great brand name like Hardware Hank or Habitat for Humanity, take advantage of the existing brand and join online networking that can promote your brand (site) without having to re-invent the wheel.
I am working on a site for the Aitkin County Habitat for Humanity; we all know the premise, a hand up, not a hand out. I want our projects, homes and volunteers to get the most exposure possible. Making donating as easy as possible is also a good reason to “get the information out there”.
Social networking is an extremely cost effective to get the message out, the Aitkin County Habitat for Humanity now has accounts on FaceBook, Merchant Circle and LinkedIn. It took probably 45 minutes each to set up the accounts and there is now a greater web presence for the Aitkin County Habitat for Humanity.
Darrell Mishler
M & D WebDesign
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