Visitors and customers to your web site are looking for aspects that validate your credibility. Evaluate your web site to see if it takes advantage of reasons for visitors to consider you and your business trustworthy, reliable, contribute to your business standing and sincerity.
There are specific significant areas to be aware of, answer the following questions:
Can your customer verify the accuracy of the information presented on your site? Provide access to reference sources, citations and sources for what ever you present as an expert.
Are you sharing the fact that you have a valid USPS postal address? If a customer feels that they can actually get a hold of you as a person or business, it adds credibility. When your site get’s visited you have a physical location that can be identified. Add your telephone number for “quick” contact, answer your emails within 24 hours and make a statement to that effect.
Do you have professional technicians, resources or people on staff? If you have the “answer” people – make a big deal about it. If you can answer the questions and the responses are provided by an expert, you validate your usefulness to the customer.
Is your web site designed professionally and have the professional look – a look that is appropriate for your business? If your niche is children’s toys does it have a whimsical look? If you are selling tools, does it reflect solidity? These are considerations that are important. One of the considerations to make is whether or not there is enough white space – help a person viewing your site “see” what is important.
Can I navigate your site from page to page and back again without looking for the button? Making your site easy to navigate facilitates a transition that is smooth and allows visitors the ability to get to “what’s important” to them. Easy navigation also helps the customer decide to buy what they are looking for.
When was the last time you “updated your content”? Web site content needs to be frequently updated. There is something new in the field or industry that you are in; there are comments and testimonials that are being offered. Reasons to update and refresh content abound. At the very least, update the “modified date” to the last time you reviewed the site for content.
Does your visitor know what you are selling versus what others are selling? If you have affiliate ads on your site are they positioned so it is obvious that you are actually not in the business of the affiliate. A prime example is that our web design company does not provide hosting, but we do suggest web hosting resources that we have investigated. Web hosting is not our business, web site design is.
Lastly – are there typographical or grammatical errors? Do all the links work? The mechanics of these considerations impact the credibility of the site, web site owner and the business that you’re in.Darrell Mishler
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