Stimulate Customer Activity When Times are Tough

We all know that the economy is taking a turn to the down side, customers are holding off on shopping, warehousing inventory isn’t being replaced as quickly (just in time) and both online and brick-and-mortar businesses are looking for ways to insulate themselves from this down turn. Identification of patron’s wants and needs is ever more important, this knowledge will let you target return purchasers and expand the customer base.

Businesses have found that a variety of programs that create cost-effective brand loyalty. One of these programs is the Ecommerce customer-reward, it will drive higher sales and have an impact on what the customer does and improve repeat business. Customer service and an outstanding product are the primary of the keys to success in business, loyalty programs bring in new patrons and help to ensure repeat business.

Greet them at the “door” with the loyalty program, it can be easy and inexpensive and contribute to getting more and more customers purchasing. A good loyalty marketing program gives the business an edge in understanding a customer’s behavior and influence actions through right-time rewards that compel.

Take the edge out of coming up with a working program:

Analyze your historical information; what is the hot seller, what does your customer say they want and how are the buying trends working? Offer rewards that focus on what has been going on and what’s been successful, these are the things that your customers have told you they want more of. Set up these considerations in reward programs and next purchase coupons. Make these rewards usable at the time the sale is made.

­Keep track of the top selling items or services and rotate the promotions, keep your buyers coming back for more.

Darrell Mishler

M & D Creative Concepts LLC

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